Learn How To Use Video Marketing To Skyrocket Your Business.
Introduction To Video Marketing
The trends of marketing on the internet have always been evolving. Back then, before Vlogging, it was article marketing. Then came the paid advertising era of PPV and PPC. Today, we now have Video Marketing.
So what is video marketing? Video marketing is the art of growing your business by using videos to market it.
This could be in the form of using a video for getting leads, building traffic or selling the video products.
Video marketing is hugely great because it has the ability to grow virally. Viral marketing, so it is called, as it spreads as fast and as widely as a biological virus, but in the more marketing sense. This can help you reach a wider audience in a short amount of time and at a very low cost.
People love to watch videos so much more, because you can incorporate visual and audio elements which can excite the emotions and make the content interesting. E-books are so yesterday and now have a hard time keeping up with videos, which have been getting better and better. One of the most useful sites out there is definitely YouTube – The world’s largest and most famous video sharing site. We shall look into the power of YouTube in this next section.
As mentioned here earlier, YouTube is the world’s largest and most popular video sharing website. So why are they called video sharing sites? Its because everyone who uploads a video are like having a TV channel of their own – You can get subscribers, and people who watch your videos can freely share it with others through a wide variety of social media sharing tools that are available. The popularity and fame of YouTube has exploded, and businesses, big or small stand a great deal to gain by tapping into this phenomenon.
YouTube allows you to upload a video for free, and if your videos meet their high standards then they will offer you a director’s status, where now you can post up videos longer than 10 minutes. One good thing about YouTube is that you can post descriptions down at the bottom box of the videos you upload. This will allow you to draw traffic to your website and further describe your videos. YouTube also has an added benefit – that it is owned by Google, the largest search engine in the world.
Because of this, YouTube videos rank highly on Google, and you can also draw tons of traffic by targeting keywords with high search volume related to your niche.
Basics of Video Marketing
This part is about the basics of video marketing. For the purposes of this part, we will be focusing on using YouTube as the basis for marketing your business using videos.
We have seen the high potential of YouTube – A huge user base, easy to upload the videos and easy to share them as well.
Here is how you start marketing your business using YouTube:
- Create a video of valuable content related to your niche
- Make sure there is a call to action at the end of the video
- Upload your video now to YouTube
- Add a good description below each video
- Be sure to include a secure link to your website (for traffic drawing purposes)
- Now share your videos with your target audience
Remember, a very important part of video marketing is the sharing factor. Get your new subscribers or followers to share your videos with others to get more views. The more views that you will get, the higher that your video will be ranked.
Videos with much higher rankings will usually be featured in Youtube’s Channel listings and this will further gather you more views.
Simple Tools For Creating Videos
Let’s look into a few simple tools for creating videos for marketing purposes. A very popular combinations is Microsoft Powerpoint and Camstasia.
Microsoft Powerpoint allows you to create video content through the use of slides, sound effects and animations. Camstasia will allow you to record a screen capture, so now when you play your slides in real time, you can record every single moment happening on screen.
Blended with some cool music, you can make powerful informative videos in which your customer base will grow fond of.
Camstasia allows you to edit your videos with basic features such as audio editing, slide transitions etc. Post-video production is followed by uploading to YouTube, all this can be done instantly via Camstasia.
Last but not least, you will also need to sign up for a YouTube account before you can start uploading videos.
In short, these tools will help you create powerful yet simple videos for getting traffic and customers. This is as long as you have good content that your target market would enjoy.
4 Ways To Use Videos In Online Marketing
- Share video content in your blog -You can share video content of interest (does not have to be done by you) on your blog which probably also already has an existing fan base. Get your readers to comment on the videos down at the blog’s comment section or share it with others for some SEO magic.
- Sell them as a product. Video products usually convert much better than e-books and can be sold higher prices as “premium” products because it costs more to create them.
- Share them on Facebook if you have a Facebook fan page. You can share good video content and get people to interact with your shared content whether in the form of comments, sharing or “liking” to create a buzz on your Fan Page
- Use them as a video course. You can bundle together videos and sell them as a video tutorial course either to get new leads or make big profits.
How To Boost Profits Using Videos
Did you know that videos have the ability to double or even triple your usual profits when used correctly? Yes, you heard me right. You can do so by using them as backend products. After someone buys a product from you (an e-book for example), there is a higher chance that they will buy something again if you position your products properly.
This means that since you already sold them something, the video can be something related to your e-book but priced even higher but giving double the value!
A video is the perfect product for upselling.
You have to make it in such a way that it would be foolish to give up on such an opportunity. Your video product could be a new video version of the e-book for a slightly higher price, or a massive video collection that complements the e-book but priced higher.
Or, you could also sell your video as a one-time offer (OTO) and tell the customer that they will never have the chance to get this special offer again (scarcity) after they leave the site.
Millions in funds are left on the table because marketers fail to tap into backends for extra sales. So then start creating your backend products today using videos!