It’s possible you’ve completed CPA offers in the past and didn’t realize that you were literally giving the person money just from you downloading a software application, or inputting your zip code or email address into a form. It’s really amazing that something as simple as entering your email address into a form with one field can result in being paid up to $1.50 in most cases.
When you join a CPA company what you’re basically doing is aiding that company in promoting the advertisers that have registered with that company to have their product or service promoted. CPA companies break down their service into two categories.
Advertisers
These are the companies that have paid the CPA Company to promote their product. In most cases they have pre-paid a deposit to have their product or service promoted.
Once the deposit is made and the offer goes live within the CPA Company’s database, it is made available for the second category.
Publishers
As noted, the Advertisers have their company listed with the CPA Company’s database, so now it is available for the Publishers to start promoting.
The Publishers are the promoters. You will be the Publisher, as you will be promoting the offers listed within the CPA Company’s database by the Advertisers.
Summary
That’s basically how the CPA networks work. You have the Advertisers and the Publishers. It’s also important to note that some CPA offers will have restrictions, so all the methods that will be mentioned in this report may not apply to each offer that is available. For example, some offers maybe restricted to being promoted via email only, while others maybe for web and search only.
When an advertiser has setup their offer, they have the option of selecting the modes of promotion that they allow for their offer. Email only offers are primarily for those who have newsletters and a mailing list to promote the advertiser’s offers. While web is for the on-site banner placement, and search is mainly for those advertising through pay per click search engines.
You’ll have the option as a Publisher to go through and select the offers that meet your specifications in terms of mode of promotion.
When you join the various CPA networks you’ll realize that some offers will be available in more than one CPA network. For example, CPA Network A, may have the same offer as CPA Network B.
The difference between the two offers maybe the payout that one network is offering. That’s why it is important that you join more than one CPA network. Don’t put all your eggs in one basket. You will need to join as many networks as possible, so you can review all the offers available in each network and select the one that is paying the most for the offer you would like to promote.
