Write sales copy that turns suspicious readers into trusting, eager to buy customers at the blink of an eye.
“Avoiding A Strikeout”
Double or Triple conversions with your existing sales letter or write a brand new killer one that takes your visitor from suspicious reader, and turns them into a trusting, eager to buy customer at the blink of an eye!
“A.I.D.A” – Marketing’s oldest formula & the fundamentals every copywriting should know:
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- Attention
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- Interest
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- Desire
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- Action
Attention-Get Your Reader’s Attention:
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- If you want your sales letter to have an impact on your readers, it must first get their attention and cause them to want to read further.
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- Your reader will be interested only in knowing “What’s in it for me?” “Why should I invest my time in reading on?”
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- Headline building is important.
Interest-Gain Your Reader’s Interest
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- You must clasp the reader’s interest by showing him why he needs your product or service.
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- You have to create a want for your product or service.
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- Let the reader know how his or her life will become easier with your product.
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- Show the reader what is missing by not even trying the product.
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- Gain your reader’s interest by connecting (your Story)
Desire-Create Desire
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- Tell the reader how exactly he or she will benefit from your product. Paint a picture in reader’s mind!
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- Get them to realize how your product can benefit them, how convenient it is for them to get it, and how comfortable life will be for them afterwards.
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- Generalities are less convincing. Specific details are far more believable.
•Example: “Within 3 weeks you will have lost 15 pounds. Imagine the compliments pouring in from your spouse. Think how gorgeous you will look in that new swimsuit!”
Action-Solicit Action
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- What do you want the reader to do next?
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- You’ve worked hard so far. You’ve gotten their attention, hooked their interest, created desire. Isn’t it appropriate to ask for action?
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- Don’t presume that your reader knows what to do next.
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- The P.S. is one component of a letter that almost always gets read. Use your P.S. to emphasize your most compelling benefit or restate your guarantee, and don’t forget the call to action once again.
